You Can Finally Shop Matilda Goad’s Cottagecore Style in the United States| domino

Nearly synonymous with cottagecore style, British designer Matilda Goad knows a thing or two about curating the ever-so-cozy spaces that look like something straight out of a fairytale. Her London home is the perfect example: around every corner you’re sure to spot a wavy raffia lampshade, colorful cutlery, or tongue-and-groove paneling. For all of us here in the United States, the only way to bring a taste of Goad’s aesthetic home was to purchase pieces from her online shop, MG & Co., and bear the international shipping charges—that is, until now. Goad has teamed up with Anthropologie to bring her style stateside for the first time ever. 

Full of quirky patterns and bold silhouettes (how can you not love a heart-shaped dining chair?),Goad’s latest launch has us smitten. While the collection doesn’t officially launch until tomorrow (September 9), we got an exclusive in on the lineup. Read on for five of our favorite pieces, and hear straight from the housewares designer about how she brought them to life. 

The Vintage-Inspired Barware

Stemless Wine Glass, Anthropologie ($20)


A nod to the traditional swirl of Murano glassware that dates back to the 13th century, Goad’s interpretation includes a contrasting rim for the ultimate garnish. But that’s not where her cocktail hour ends. Groovy color blocked bar utensils and a steel shaker (that comes with a hunter green cap, of course) complete the look. “Making up a drinks area—a dedicated shelf, bar, or cart—is a great way to add character to your living space,” Goad says. Simply fill it with your mixer of choice, and get ready for those five-star reviews. 

The Fruit Forward Ice Bucket

cherry shaped ice bucket

Cherry Ice Bucket, Anthropologie ($168)


The idea for this cherry-shaped container stemmed from a similar piece in the designer’s own home. “[It’s] a pear-shaped one from the 1950s, and I can’t get enough of it,” she shares.  Crafted from stainless steel and finished off with a woven handle, Goad’s entertaining staple does what most old buckets can’t: hold not one, but two bottles of wine. 

The Beloved Dining Chair

heart shaped dining chair

Dining Chair, Anthropologie ($398)


Not your average Parisian bistro chair, Goad’s rattan version features a heart as the backrest. The story behind the piece is even sweeter: it marks the designer’s first foray into furniture. 

The Whimsical Table Lamp

ceramic table lamp with green shade

Textured Ceramic Table Lamp, Anthropologie ($448)


Known for applying the scallop shape to anything she can get her hands on—lamp shades, napkins, tabletop trays, you name it—Goad was unsurprisingly unwilling to desert the wavy motif in this new drop. “I hope the squiggle print will be recognizable as a MG&Co. signature, but this time with a twist,” she says.  

The Well Balanced Armchair

square upholstered armchair

Delaney Chair, Anthropologie ($1489)


 In order to imagine these pieces before they were manufactured, Goad created paper cut-out versions so she could get a sense of proportions and patterns. “Basically all the pieces were on a doll’s house scale,” she says. This tedious, analog process is how she figured out that the graphic fabric on the  armchair would look best with solid colored velvet arms. 

Considering Goad’s European launch with Anthropologie sold out in just a few days, our mouses are already hovering over the “add to cart” button. 

Domino’s editors independently curate every product on our site, because we’re just as obsessed with a great deal and an under-the-radar discovery as you are. Items you purchase may earn us an affiliate commission.

Leave a Comment

Your email address will not be published.