If you’re obsessed with interiors, you probably know about Soho House. The exclusive members club has sites all over the world, but even if you don’t have a membership, you may be familiar with its beautiful aesthetic style. It is traditional with a modern twist, both in texture and pattern as well as in color use.
“Color is such an important part of how we design the houses,” said Candy Murray, interior design manager at Soho Home. ‘We like to use color in a non-traditional way and that color story runs like a thread through the spaces in the Houses, giving each of them a unique color identity.’
We can imagine many a color scheme started with a Soho House room serving as inspiration, so it makes perfect sense that they would team up with online paint brand Lick to find out exactly how they use paint ideas to make their designs appealing.
The brands have teamed up to create a bespoke color palette inspired by the interiors of eight Soho House locations around the world, including 76 Dean Street in London, Soho Roc House in Greece, Soho House Nashville and Soho House Rome.
The colors range from smoky purples, blues and greens to delicate neutral beiges. Think grounding, earthy tones paired with calming neutrals that hint at what’s to come in 2023 – rich, warm tones have been a key color trend of the year so far. Here’s how to embrace this color palette in your home.
Lilith is an expert in following news and trends in the world of interior design. She regularly shares color stories with readers to help them stay on top of ever-changing trends that promise to add personality to the home. For this piece, she spoke to the creative minds behind Lick’s new color palette in collaboration with Soho House, a range of colors that are sure to define the year ahead.
When it comes to creating a color palette, says Tash Bradley, director of interior design and color psychologist at To lick (opens in new tab), know a thing or two. ‘The range of colors within the curated palette is individually comforting and inspiring, with each color having its own personality,’ she explains.
From soothing neutrals inspired by Soho Farmhouse to warm jewel tones reminiscent of Brooklyn’s Dumbo House, the Soho House look transcends a certain fixed color palette. Instead, it’s about creating a schedule that not only feels rich and deep, but also balanced and often unexpected in its combinations.
Use delicate Taupe 03 (opens in new tab)with its pink undertone next to it Greige 02 (opens in new tab)a soft mix of gray and beige with a green undertone, for a Scandinavian decor style that is understated, soft and inviting.
For Tash, it’s all about injecting unique character into the home. ‘beige 02 (opens in new tab) Soho Farmhouse is wonderfully soft and at the same time you feel connected to the outdoors with its modern rustic edge,” she explains. ‘In the meantime, Pink 13 (opens in new tab) Nashville House draws light in, evoking an airy ‘country glam’ feel reminiscent of Nashville’s musical heritage.’
It’s this sense of individuality and the idea of social spaces that Tash and Candy hope will inspire our own designs. Ever since we got out of the pandemic, designing our homes into a place to come together and enjoy each other’s company has been at the forefront – something this color palette seems to sum up perfectly.