Sherwin-Williams Just Announced Its Color of the Year for 2023

Last year, from Behr’s Breezeway to Benjamin Moore’s October Mist, it seemed like every paint brand was proclaiming a shade of green as its color for 2022. And these soothing shades turned out to be everyone’s best choice (especially when it came to updating kitchen cabinets). But as we look ahead to 2023, companies like Sherwin-Williams are poised to shake things up. The brand’s next color of the year forecast? Redend point, a light, red-tinged brown. Yes, brown.


Redd Point, Sherwin Williams

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Think of this swatch as a subtler version of the chocolate notes that were überpopular in the early 2000s. In bright daylight, it even reads like a mauvy pink. To showcase the versatile color, Sherwin-Williams has partnered with Etsy on a collection from Redend Point-inspired products, from a throw to a dining table. However, if you want to see how this muted chestnut could really work in a room, read on for three chic ways to bring some more brown paint into your life.

A warm welcome

Sherwin-Williams' Color of the Year 2023 is just the right amount of nostalgia

Photography by Liz Kamarul

Behr’s Toasted Bagel sparkles in muralist and interior stylist Liz Kamarul’s hall in New Orleans. By keeping all the woodwork white and laying out a textured neutral rug, she ensures that the hue never feels too dark or overbearing.

Always classic, never boring

Sherwin-Williams' Color of the Year 2023 is just the right amount of nostalgia

Thanks to DeVol

Brown may not be a common choice for kitchen cabinets (beige has always been a much more popular choice), but it can bring in the warmth that so many neutrals lack. British brand DeVol agrees, and the designers have even formulated a custom mix of chocolate brown and forest green to create the statement base units in the space pictured above.

Join the drama club

Sherwin-Williams' Color of the Year 2023 is just the right amount of nostalgia

Photography by Belle Morizio; Styling by Getteline Rene

In Madelynn Furlong’s New York City apartment, all four walls in the content creator’s bedroom are painted a muddy shade (Roasted Marshmallow by Benjamin Moore, to be exact), with bedding and curtains to match. “It’s like an overdose of caramel, isn’t it? Some people hate it,” Furlong says. “I think it’s super fun and sexy.”

On the fence about picking up a brush? Here are four finds we dig from the paint brand’s Etsy collaboration.

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