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When you work in home design and the color of the year announcements start rolling in, the excitement is like the Super Bowl of the sports world. There is so much anticipation for each major paint brand’s range, especially as they influence home decor trends. Well, today Sherwin-Williams announced Redend Point (SW-9081) as their 2023 Color of the Year, and this warm blush-beige might be just the palette cleanser many are longing to hit reset and refresh in their homes as the world reopens for business.
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“Redend Point was inspired by the idea of finding beauty beyond ourselves,” says Sue Wadden, director of color marketing at Sherwin-Williams in a press release about the shade. “It’s an encouraging hue that invites compassion and connection into any space.”
Wadden sees the color as a good option for both interior and exterior, given that this grounding neutral can play with many different companion colors. “Redend Point embodies the idea of a destination worth moving towards, ignites the spirit of discovery and inspires deeper connections with others around the world,” she elaborates. Personally, I liken this color to the universally flattering effect warm pink bulbs have on just about everyone, so why not create this kind of subtle glow for your walls 24/7?
To get DIYers and home enthusiasts into the discovery process of this hue, Sherwin-Williams is partnering with Etsy to release a capsule collection of home decor items that coordinate with 2023’s hue. You’ll find vases, art, candles, linens and more as part of this curated selection. The paint company also partnered with influencers to showcase rooms painted in this hue, which you can see below.
Pinky undertones are part of what does this color so enveloping and easy to decorate with, says Wadden. “Build on its earthiness by using the shade with natural-looking textiles and wood accents, or create a desert oasis by layering terracotta shades and clay materials.” Because Redend Point is a shade derived from nature, it sounds relaxing and soothing, like greens—as Sherwin-Williams’ 2022 COTY, Evergreen Fog (SW—9130), for example, does. Therefore, Wadden can see this hue being particularly suitable for bedrooms and lounge areas like the living room, among other retreat or self-care spaces in a given home.