Dairy Queen Just Released A Line of Fall Blizzard-Scented Pillows

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Listen up, autumn dessert lovers.

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This fall, Dairy Queen is turning some of their iconic Fall Blizzard Treats into scented pillows — and unlike the real thing, they won’t give you a brain freeze! The iconic restaurant has introduced a line of “pillow flights,” which consist of three pillows filled with sweet fall scents like cinnamon, pumpkin, and more.

“Each year, our Fall Blizzard Treat Menu offers the popular flavors of fall, and the new pillow flights bring our fan-favorite treats to life in a fresh way with scents and style,” said Maria Hokanson, executive vice president, marketing at American Dairy Queen Corporation, in a release. “Our fans will be inspired to grab a Blizzard Treat, snuggle up, and take in the scents of the season with friends and family.”

The first pillow flight centers on a cinnamon roll-shaped pillow named for the Cinnamon Roll Centers Blizzard Treat, which fittingly smells like a baked treat fresh out of the oven. It’s joined by two accent pillows: A brown pillow patterned with cookies and cocoa inspired by the OREO Hot Cocoa Blizzard Treat, and a red and pink, cherry-patterned pillow inspired by the Cherry Chip Blizzard Treat.

The second pillow flight revolves around a pillow scented and designed just like a slice of pumpkin pie. It’s inspired by — what else? — the Pumpkin Pie Blizzard Treat. Joining it are another two accent pillows: A SNICKERS Brownie-Blizzard Treat-inspired cream pillow dotted with brownies and autumn leaves, and a REESE’S Take 5 Blizzard Treat-inspired warm orange pillow patterned with pretzels and peanut butter cups.

Ready to bring home these delicious pillows for yourself? You can enter to win one of the pillow flights by heading to Dairy Queen’s official Instagram, Facebook, and Twitter pages between Sept. 7 and Sept. 16 and looking for posts dedicated to the new collection. There, you can enter by following @DairyQueen and commenting with your favorite Fall Blizzard Treat Menu flavor and using #DQPillowSweepstakes. The sweepstakes is open to U.S. residents (excluding Texas), who are at least 18 years old.

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