The search for the perfect white paint is endless. Some homeowners will spend an entire year testing samples, weighing the pros and cons of cool versus warm tones; creamy vs chalky. It seems like it should be easy, and yet even we editors ask every interior designer and renovator we talk to: What white paint do you swear by? So we were excited when we found out Behr to make this decision a little less tricky. The company just announced Blank canvas as the color of the year 2023.
“White paint colors are our top sellers. With so many options to choose from, we wanted to highlight the one we think is the most versatile,” said Jodi Allen, global chief marketing officer for the brand. While the choice to see white as the next biggest hit goes against what many of these predictions are based on (ahem, trends!), the classic choice does fall on a timely post-pandemic comment.
“We know people are looking for rejuvenation,” Erika Woelfel, vice president of color and creative services at Behr, told Shou Sugi Ban House in Watermill, New York, a fitting backdrop for the unveiling. “They create yoga studios, meditation rooms, and spa-like bathrooms at home.” In a recent survey from the paint manufacturer, the team found that 92 percent of American homeowners want their home to be a place where they can completely unwind, and 57 percent prefer a minimalist space. The brown undertones of this shade also feel super-nude, as Sarah Fishburne, Home Depot’s trend and design director, points out. “We’ve seen a huge shift from cooler, brighter whites and we’re seeing these more complex whites,” she says.
While there’s no limit to where you can use Blank Canvas (on your kitchen cabinets, on your baseboards, etc.), Woelfel points out that it’s especially suitable for outdoors. “For exteriors, it creates a clean aesthetic for both modern and traditional architectural styles,” she shares. Allen recommends combining it with Cracked Pepper on the front door and window treatments for a dramatic look, and Fishburne suggests going with them Jungle Camouflage, a taupe-y beige, if you want your lush landscape to be the star. You heard it here: It’s time to hit the reset button.