Crypto is crashing but the tech behind it could save luxury brands billions

These losses can damage both profit and reputation — which is why some brands are now turning to tech to protect their products, brand value and consumers. Despite being competitors, luxury brand conglomerate LVMH (LVMHF) joined forces with Prada (PRDSY), and Cartier in April 2021 to establish the Aura Blockchain Consortium, a non-profit platform that …

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